The Art of Living Proactively (Harnessing the Power of Your Choices): Ben Afia

Ben Afia

Oct 6, 2020

Happy Vs Flourishing episode 7 features Ben Afia, a man who make companies more human - in their culture, brand and communications.
We learn bow changing your language, can change how people behave, help everyone connect, not just as employees with professional facades, but as humans. Which results in them being more energised, engaged and feel part of something bigger than themselves. They're confident responding to customers’ changing needs so their companies find it easier to give customers what they promised.

Some items discussed:

How language is used in a uniform way across corporations
The importance of tone of voice
The issues that can evolve because of the differences in tone of voice of different generations and different cultures
How archeology helps with communication
Why some companies are turning away existing customers because of the poor language are using
Language is always evolving and how that should be taken into consideration
Language rules vs language styles
The difference it makes to your communication in using words of Anglo Saxon, French and Latin origin
How can you create communication that resonates with all generations of the age scale
Encouraging debt collectors to be more human!
How the situation with COVID-19 is changing communication