Aug 13, 2019
Bill created a company named Futurety which is like Alexa for
your marketing programme!
In this episode, he gives tips on how best to use SEO, Facebook
ads and other marketing issues most business people face.
He tells us a number of stories of where he and others have gone
out of their way to give customers an enjoyable experience that was
beyond what they expected.
"When thinking about exceeding expectations, imagine you are
at a restaurant. If your food is on time, hot and right, on a scale
of 1 to 5 that's a 3. It meets expectations. But if the food is
really fast, really good, really great portions, whatever, that's a
4 or 5.
If you deliver a project to your client on time and on budget
and you hit their goals, that's only a 3 on a scale of 1 to 5.
That's like getting the order right. If you deliver early, beat the
goal, solve problems they didn't know they had. That's exceeding
Full show notes at: