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Series 1: Exceeding Expectations - Episodes 1 to 100

Series 2: Happy vs Flourishing - Episodes 1 to 25

Series 3: Habits & Health - Episodes 1 to ?

May 5, 2020

Alex Moscow supports business leaders to showcase their value, enhance their message and attract ideal clients.

He's worked in Public Relations for many years, is also a very creative person and has great ability to help his customers gain clarity on what they do and so is able to offer clients a unique set of skills.

Some topics discussed:

  • People believe that to stand out they have to have something differentiating. That's not the case. It's also really difficult to achieve. What they need is to communicate differently to their market. That's what he helps them do.
  • They are too focused on what they do, which means they end up looking like everyone else. They need to focus on who they serve and the problems they are expert at solving for them.
  • The Challenger Sale

Favourite quote:

  • "Instead of focusing on the competition, focus on the customer." Scott Cook, Co-Founder of Intuit, Director at eBay
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