Jul 28, 2020
In this weeks show we talk with Geoff Thatcher the Founder & Chief Creative Officer at Creative Principals and Author of a new book called "The CEO's Time Machine'.
Geoff has been creating world-class experiences in corporate visitor centers, executive briefing centers, museums, theme parks and live events for many years.
Some of the topics discussed in this episode:
- Creative Leadership
- His Book: The CEO’s Time Machine - which took 5 weeks from
starting to finish!
His daughter Zoe drew the illustrations for the book - Believes that most CEOs aren’t interested in the past and only interested in the future and that is a fatal flaw
- “Start with the future and look back”
- Companies make mistakes all the time by not looking back
- Creativity
- Working creatively with his daughter Zoe
- Working on a project for the Science Museum in Shropshire - Irondale -Ingenuity
- Where inventions lead to, which can be fascinating
- “If you have to kill a project, don’t wound it, kill it dead”
- Managing expectations - peoples unrealistic expectations in their workplace
- Brainstorming
- Serving the mutual interests of those around you
- Separating business from work
- Mergers and problems that can happen
- Creating incredible experiences
- Working on the opening of the Warner Bros World in Abu Dhabi
- Working on the King Abdullah Foundation
- “I don’t think history is about the past”
- Mistakes made by the Wright Brothers around the business of flying
- Worked on projects including Lockheed Martin, Warner Bros, Green Bay Packers,
- Already written follow up book and plans for a third book
- Strategy and execution
A book Geoff recommends:
Harrison "Buzz" Price - “Walts revolution by the
numbers"
“Yes if”: The language of an enabler
* LinkedIn: https://www.linkedin.com/in/geoffthatcher/
* Instagram: https://www.instagram.com/geoffthatcher/
* Twitter: @geoffthatcher
Exceeding Expectations links:
www.ExceedingExpectations.me
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Full shownotes including transcription available at: