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Exceeding Expectations

Jan 22, 2019

Kirk Bowman is the visionary of value! He presents an excellent podcast called The Art Of Value which has the main focus on Value Pricing which is a subject we explore in this episode.
"In order to set a price we need to understand value from the customers perspective, then we can set a price based on the value we're gonna achieve for them. Not on hours but on outcomes."
Some of the areas covered on this episode:
  • Billing by the hour doesn't make sense
  • Why all industries should switch to value pricing
  • Find out what the perception of value is to the customer and base your pricing on that not on cost
  • You have to believe you create value

Get full show notes and links at