Jan 22, 2019
Kirk Bowman is the visionary of value! He presents an
excellent podcast called The Art Of Value which has the main focus
on Value Pricing which is a subject we explore in this
episode.
"In order to set a price we need to understand value from the
customers perspective, then we can set a price based on the value
we're gonna achieve for them. Not on hours but on outcomes."
Some of the areas covered on this episode:
- Billing by the hour doesn't make sense
- Why all industries should switch to value pricing
- Find out what the perception of value is to the customer and base your pricing on that not on cost
- You have to believe you create value
Get full show notes and links at