Mark is the author of eight books, including the bestseller The
Fred Factor: How Passion In Your Work and Life Can Turn the
Ordinary Into the Extraordinary which has sold more than 1.6
million copies internationally.
Each episode of Exceeding Expectations features an interview with a person that loves their work and tries to far exceed the expectations of their clients. This results in a win-win situation for the person doing the work and for the client. The client is delighted that they received more than they expected which often leads to them writing fabulous testimonials and passing on more referrals to their friends and business associates. It also results in the work being more enjoyable.
That is the aim of show - to inspire listeners to come up with ways to over deliver to their clients; to create things that aren’t typically being done by most in their industry.
The episodes will feature people in many different industries that will give you ideas for things you could tweak slightly, to use for your business.
To give you something very unique in your industry. Obviously not all the ideas will work for you but some will and some will require a little creative thinking to get them to fit for your clients