Jun 25, 2019
Delano Jonson moved from the Bahamas to New York in 1995 aged
25 and his life changed enormously.
He's had 25 years experience with Brand Architecture,
including re-branding the Toys R Us's online division. Under his
direction Toys R Us went from $50 million a year in online sales to
$750 million a year in online sales between 2009-2011.
His secret is always intuitively listening to his customers'
request and that has given him a 95% accuracy rate in his client
delivery. Delano says its not always what they say but what he
senses in what they need.
Most recently his business partners have sealed a deal with
Walmart where he is responsible for designing their new retail
spaces within the Walmart locations with a brand new restaurant and
kiosk set-up. He also was flown to Algeria, African to help the
government re-brand the entire country in its business
He tells a few stories including:
- What he learned as an eight-year-old from a man who watched him
as he shopped. This story carried over into adulthood on how to
treat money, people and service to others allowing for increased
profit and profitability.
- At age 15, he did a part-time job that had a lot of competition
and he devised a way to give a better service to his customers.
That decision to offer better service and more expensive products
caused him to make more money than his competitors.
- In New York, he worked at a restaurant and learnt things about
the flags that hung from the 5-star restaurant he worked at that
gave him a better understanding of the patrons which resulted in
increased tips and demand for his services.
Book- refuse to live talented and broke
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